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the innovative LEDGER
An e-Newsletter from The Innovative Edge™ Inc.

  Vol. 8, No. 9 - September 2008

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Listening for Innovation

By Jeff Govendo

A recent article in Time Magazine featured a story on Nelson Mandela, the former president of South Africa whose understated yet forceful leadership led his country out of the darkness of apartheid in the 1980’s and 90’s.

Mandela, who celebrated his 90th birthday last month (nearly a third of those years spent in prison), outlined his 8 Lessons of Leadership to Richard Stengel, Mandela’s biographer and author of the article. Those who have even casually followed Mandela’s life story and political career would find these lessons right in line with the way he has lived his life: drawing upon moral authority, rather than bombast, to make powerful and persuasive arguments, all the while leading by example.

I was especially taken by Lesson #3: "Lead from the back – and let others believe they are in front." In describing this, Stengel recalls Mandela’s oft-repeated exhortation about "quiet" leadership: "Don’t enter the debate too early."

What he meant was to let others say what they have to say, while reaping the benefits of gathering more information, seeing where others stand, deepening your own understanding of the issue and, yes, allowing that all these factors may well influence your own position if you approach it with an open mind.

What he’s talking about is the power of listening.

Ask people about the value of being a good listener, and usually they will describe it in terms of politeness and civility. It’s nice to listen before you speak. Show people you care what they’re saying before giving them the benefits of your own wisdom.

But, observe the behavior of people in team meetings or other groups, and all too often you’ll see them attempting to speak over one another, or at best simply waiting for their turn to speak their piece. What passes for listening is really each individual’s rehearsal period for what they’re going to say.

So, while most folks like the idea of good listening, I see relatively few practicing it, nor appreciating its real power as a communication and leadership tool, as did Mandela.

In addition, it’s an absolutely critical tool in the innovation process. Truly innovative organizations tend to be populated by great listeners who recognize on some level the limitations of groups where each individual is trying to come up with the big idea. Instead, they listen to one another as if there were no personal boundaries. No pride of authorship, no comparison of whose ideas are "the best" (or worst). Rather, each idea belongs to the group as a whole - to tweak, to play with, to build upon. Where this happens, the quantity and quality of ideas generated is many times greater than when each person operates as an island unto themselves.

While it may not be true in other contexts, where innovation counts, group process definitely trumps rugged individualism. And a key part of that process is deep, mindful listening.

Next month we'll look at 6 ways to become a more effective listener.

I think Mr. Mandela would approve.

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Names We Like

We're always on the lookout for creative product or business names!.

  • Rebellion Boxers (undershorts) - cute name, but we prefer nice, peaceful underwear!
  • Brew Ha Ha (coffee chain) - another cleverly named coffee shop -- this is no laughing matter!
  • Legal Ease (attorney placement services) - a descriptive, though slightly oxymoronic name.
  • Bath, Bark and Beyond (dog grooming) - wonder what the "beyond" is in this store!
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    Innovation Quotation

    "There is no such thing as a failed experiment, only those with unexpected outcomes."
    - Buckminster Fuller





Copyright © 2008 The Innovative Edge, Inc.